Our longstanding partnership with UCare goes back to 1999, when we first identified and articulated their unique core message—“health care that starts with you.” Renewing and refreshing that brand promise to new Medicare audiences each year, we’ve helped UCare grow and achieve brand recognition in the marketplace.
UCare for Boomers Campaign
An avalanche of Baby Boomers are “ageing-in” to Medicare each year…and they’re nothing like previous generations. Our marketing initiatives recognize them for who they are—tech-savvy, active and independent—delivering fresh perspectives, relevant messaging and impressive results.
At UCare, we’ve grown to more than 500,000 members in Minnesota and Wisconsin by focusing on what matters most: you.