When UCare decided to enter the extremely competitive individual health care market, they turned to us to help them launch their new brand. Focusing on people, we created a campaign around real-world scenarios and solutions that our target audience could relate to—and one that positioned UCare as the clear choice in individual plans.
When it comes to health care, we all have the same goal: To live well. To eat well, and sleep well…to work well, and play well…to staywell. At UCare, we make it easier. All you have to do is choose well.
Branding, TV, Radio, Web, Direct Mail, Print, Transit